Which CRM do Swiss companies use?
We checked the websites and DNS records of 227,568 active Swiss companies for traces of a CRM or business suite. HubSpot leaves the most frequent trace, at 9.0 per 1,000 companies.
A company's CRM is not public, but several products leave a trace on the company's own domain: a tracking script on the homepage, or a DNS record that lets the product send email in the company's name. 5,027 companies, 22.1 per 1,000, carry at least one such trace. A CRM that leaves no trace on the company's domain goes uncounted, so every figure on this page is a lower bound.
Traces by vendor
| Vendor | Per 1,000 | Companies |
|---|---|---|
| HubSpot | 9.0 | 2,059 |
| bexio | 6.5 | 1,471 |
| Salesforce | 3.3 | 748 |
| Odoo | 2.2 | 509 |
| Microsoft Dynamics 365 | 1.7 | 388 |
bexio and Odoo are business suites whose CRM module comes with invoicing and accounting.
By company size
The larger the company, the more often it carries a trace: 160.8 per 1,000 above 1,000 employees, against 22.1 at 10 or fewer. Salesforce and Dynamics 365 are large-company products: above 1,000 employees both leave more traces than HubSpot.
Employee counts are known for 42.2% of the companies checked.
| Employees | HubSpot | Salesforce | Microsoft Dynamics 365 | bexio | Odoo | Any trace | Checked |
|---|---|---|---|---|---|---|---|
| 1 to 10 | 8.0 | 1.3 | 0.6 | 10.0 | 2.6 | 22.1 | 68,272 |
| 11 to 50 | 27.3 | 7.6 | 3.3 | 10.4 | 6.9 | 53.6 | 19,200 |
| 51 to 200 | 46.5 | 22.8 | 14.0 | — | 6.2 | 88.8 | 5,653 |
| 201 to 1,000 | 47.5 | 48.0 | 31.8 | — | — | 122.9 | 2,042 |
| Over 1,000 | 41.8 | 77.2 | 49.4 | — | — | 160.8 | 790 |
Figures per 1,000 companies checked in the row. A dash means fewer than 20 companies in that cell, too few for a stable figure.
By language region
Odoo's trace is 4 times as frequent in the French-speaking cantons as in the German-speaking ones, and bexio's runs the other way.
| Region | HubSpot | Salesforce | Microsoft Dynamics 365 | bexio | Odoo | Any trace | Checked |
|---|---|---|---|---|---|---|---|
| German-speaking cantons | 9.6 | 3.3 | 2.0 | 7.3 | 1.3 | 22.7 | 143,562 |
| French-speaking cantons (GE, VD, NE, JU) | 8.4 | 5.3 | 1.1 | 4.5 | 5.3 | 24.0 | 36,939 |
| Bilingual cantons (BE, FR, VS) | 7.0 | 1.6 | 1.4 | 6.2 | 3.0 | 18.9 | 37,558 |
| Ticino | 11.6 | — | — | — | — | 17.7 | 9,509 |
Figures per 1,000 companies checked in the row. A dash means fewer than 20 companies in that cell, too few for a stable figure.
By sector
The twelve sectors with the most companies checked. The sector is known for 63.7% of the companies checked.
| Sector (NOGA division) | HubSpot | Salesforce | Microsoft Dynamics 365 | bexio | Odoo | Any trace | Checked |
|---|---|---|---|---|---|---|---|
| Specialised construction activities | 2.8 | — | — | 3.5 | 1.7 | 8.8 | 12,110 |
| Computer programming, consultancy and related activities | 42.9 | 7.6 | 5.4 | 29.7 | 6.3 | 88.0 | 10,623 |
| Wholesale trade | 9.0 | 7.2 | 3.4 | 5.7 | 6.1 | 30.7 | 9,479 |
| Architectural and engineering activities; technical testing and analysis | 3.5 | — | — | 3.0 | — | 10.2 | 8,911 |
| Retail trade | 3.4 | 2.5 | — | 4.4 | — | 12.3 | 8,833 |
| Real estate activities | 5.7 | 2.5 | — | — | — | 12.2 | 8,034 |
| Activities of head offices and management consultancy | 22.5 | 4.2 | — | 9.6 | — | 39.4 | 7,103 |
| Human health activities | 3.7 | — | — | — | — | 6.9 | 5,973 |
| Legal and accounting activities | 6.2 | — | — | 5.1 | — | 13.7 | 5,345 |
| Food and beverage service activities | — | — | — | — | — | 6.0 | 4,189 |
| Activities auxiliary to financial services and insurance activities | 14.7 | 8.5 | — | — | — | 27.4 | 3,867 |
| Services to buildings and landscape activities | — | — | — | 13.2 | — | 17.1 | 3,569 |
Figures per 1,000 companies checked in the row. A dash means fewer than 20 companies in that cell, too few for a stable figure.
Using this data
Prospex records these traces on every Swiss company it follows. A search in the Prospex company directory can be limited to companies with the trace of a given CRM, for example companies with 11 to 50 employees and a bexio trace.
Prospex also feeds its company data into HubSpot and Attio: register entries, website changes and signals, on the accounts already in the CRM.
How the figures are counted
The base: 227,568 active companies in the commercial register that own a website domain whose DNS records and homepage Prospex has read. A subsidiary that uses its parent's domain is left out, so a group counts once.
A trace: HubSpot's tracking, forms or CMS markers on the homepage, the Pardot tracker for Salesforce, the SPF records that let Salesforce, bexio and Odoo send email from the company's domain, and the DNS key that Dynamics 365 Customer Insights writes.
Left out: sites built with Odoo's website builder, which say nothing about its CRM, and Zoho, whose DNS records serve Zoho Mail and Zoho CRM alike.
Floors: a cell needs at least 20 companies with a trace, and a row at least 500 companies checked.
Questions
- Which CRM do Swiss companies use the most?
- Of the five CRM products Prospex checks, HubSpot leaves the most frequent public trace, at 9.0 of every 1,000 Swiss companies checked, followed by bexio (6.5) and Salesforce (3.3). The count covers 227,568 active companies whose website and DNS records Prospex has read.
- Which CRM do small Swiss companies use?
- Among Swiss companies with 1 to 10 employees, bexio shows up at 10.0 per 1,000 and HubSpot at 8.0. bexio is a business suite whose CRM module comes with invoicing and accounting. From 11 to 50 employees HubSpot reaches 27.3 per 1,000.
- Do large Swiss companies use Salesforce or Microsoft Dynamics 365?
- Both products are common among large Swiss companies. Among those with more than 1,000 employees, Salesforce shows up at 77.2 per 1,000 and Dynamics 365 at 49.4, against 41.8 for HubSpot. Swiss job advertisements name both products too, and Prospex counts those in a separate report.
- Is Odoo more common in French-speaking Switzerland?
- Odoo's trace is more common in French-speaking Switzerland: 5.3 per 1,000 companies in Geneva, Vaud, Neuchâtel and Jura, against 1.3 in the German-speaking cantons. bexio runs the other way, with 7.3 per 1,000 in German-speaking Switzerland and 4.5 in the French-speaking cantons.
- How can you tell which CRM a company uses?
- A company's CRM often shows on its own domain. A HubSpot account loads a tracking script on the homepage, and Salesforce, bexio or Odoo need an SPF record to send email from the company's address. Prospex reads both for every Swiss company it follows and can limit a company search to companies with the trace of a given CRM.
- Can a Swiss company use a CRM without leaving a trace?
- A Swiss company can run a CRM with no trace on its domain. A CRM leaves a trace there only when it loads a script on the homepage or sends email from the company's address, and many teams use theirs without either. The figures Prospex publishes for Swiss companies are therefore lower bounds.