732000 Market research and public opinion polling
A six-digit type of NOGA 2025, in division 73, Activities of advertising, market research and public relations.
Where it sits
- Section
- N Professional, Scientific and Technical Activities
- Division
- 73 Activities of advertising, market research and public relations
- Group
- 732 Market research and public opinion polling
- Class
- 7320 Market research and public opinion polling
- Type
- 732000 Market research and public opinion polling
Its name in four languages
- Deutsch
- Markt- und Meinungsforschung
- Français
- Études de marché et sondages
- Italiano
- Ricerche di mercato e sondaggi di opinione
- English
- Market research and public opinion polling
What it includes
- conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
- conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
It also includes
- qualitative and quantitative methodological orientation
- reactive and non-reactive survey procedures
- collection of research data through questioning, observation, measurement and counting
- face-to-face, postal, telephone and online interviews to collect research data
What it excludes
NOGA 2008 codes it continues
Since the switch to NOGA 2025, companies coded under these NOGA 2008 types belong under 732000, in the share the BFS measured in its business register (BUR).
| NOGA 2008 | Share moved to 732000 |
|---|---|
| 732000 | 100% |
What a NOGA code is, and how to find a company's code
Company counts cover the 145,068 of 782,904 active companies in the commercial register that Prospex has coded so far, from their registered purpose and website, so they are a floor. Geneva is 93% coded, because its cantonal register publishes a code per company; the other cantons 11% so far. They are Prospex's codes, not the code the BFS assigns in its business register (BUR). Codes, labels and notes: Swiss Federal Statistical Office (BFS), NOGA 2025, through the I14Y interoperability platform and the KUBB coding tool.