73 Activities of advertising, market research and public relations
A division of NOGA 2025, in section N, Professional, Scientific and Technical Activities.
3,025
companies coded so far
4
six-digit codes
Where it sits
- Section
- N Professional, Scientific and Technical Activities
- Division
- 73 Activities of advertising, market research and public relations
Its name in four languages
- Deutsch
- Werbung und Marktforschung sowie Public-Relations-Beratung
- Français
- Activités de publicité, d’études de marché et de relations publiques
- Italiano
- Attività di pubblicità, ricerche di mercato e pubbliche relazioni
- English
- Activities of advertising, market research and public relations
What it includes
- This division includes the creation of advertising campaigns and placement of such advertising in periodicals, newspapers, radio, television, over the internet or other media, as well as the design of display structures and sites.
- These advertising activities are often provided via advertising agencies and media representatives.
- This division also includes market and opinion research (for example on the attitudes, values and behaviour of the population and of various socio-demographic and socio-economic groups with regard to economic, social and political issues). It also includes public relations and communication activities.
What it excludes
- activities by which income is generated by advertising are classified according to the actual activity (e.g. publishing of advertising newspapers)
- sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class
The codes in this division
| Code | Activity | Companies coded |
|---|---|---|
| 731 | Advertising | 1,959 |
| 731100 | Activities of advertising agencies | 1,808 |
| 731200 | Media representation | 93 |
| 732000 | Market research and public opinion polling | 103 |
| 733000 | Public relations and communication activities | 590 |
What a NOGA code is, and how to find a company's code
Company counts cover the 145,068 of 782,904 active companies in the commercial register that Prospex has coded so far, from their registered purpose and website, so they are a floor. Geneva is 93% coded, because its cantonal register publishes a code per company; the other cantons 11% so far. They are Prospex's codes, not the code the BFS assigns in its business register (BUR). Codes, labels and notes: Swiss Federal Statistical Office (BFS), NOGA 2025, through the I14Y interoperability platform and the KUBB coding tool.