731100 Activities of advertising agencies
A six-digit type of NOGA 2025, in division 73, Activities of advertising, market research and public relations.
Where it sits
- Section
- N Professional, Scientific and Technical Activities
- Division
- 73 Activities of advertising, market research and public relations
- Group
- 731 Advertising
- Class
- 7311 Activities of advertising agencies
- Type
- 731100 Activities of advertising agencies
Its name in four languages
- Deutsch
- Tätigkeiten von Werbeagenturen
- Français
- Activités d’agence de publicité
- Italiano
- Attività di agenzie pubblicitarie
- English
- Activities of advertising agencies
What it includes
- provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material
- planning and organising advertising and marketing campaigns
- placing advertisements in the media
- conceptual work on advertising messages
- managing the course of advertising campaigns
- creation and realisation of advertising campaigns:
- creating and placing advertising, planning social media marketing campaigns in newspapers, periodicals, radio, television, over the internet and other media
- creating and placing of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding)
- aerial advertising
- distribution or delivery of advertising material or samples
- design of stands and other display structures and sites
- conducting marketing campaigns and other advertising services
- promotion of products
- merchandising
- point-of-sale marketing
- direct mail advertising
- marketing consulting
- influencer marketing
What it excludes
- manufacturing of advertising material, see section C depending on the type of material
- manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
- installation of stands for fairs and exhibitions, see 433202
- publishing of advertising material, see 581900
- production of commercial messages for television and film, see 591100
- production of commercial product videos (including production of videos for social networks), see 591100
- publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 591100
- production of commercial messages for radio, see 592000
- content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming / video game sites, independant of publishing the games, see 603900
- market research and public opinion polling, see 732000
- advertising photography, see 742000
- postal and mailing activities, see 821000
- convention and trade show organisers, see 823000
- advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity
NOGA 2008 codes it continues
Since the switch to NOGA 2025, companies coded under these NOGA 2008 types belong under 731100, in the share the BFS measured in its business register (BUR).
| NOGA 2008 | Share moved to 731100 |
|---|---|
| 731100 | 100% |
Other codes in the same group
What a NOGA code is, and how to find a company's code
Company counts cover the 145,068 of 782,904 active companies in the commercial register that Prospex has coded so far, from their registered purpose and website, so they are a floor. Geneva is 93% coded, because its cantonal register publishes a code per company; the other cantons 11% so far. They are Prospex's codes, not the code the BFS assigns in its business register (BUR). Codes, labels and notes: Swiss Federal Statistical Office (BFS), NOGA 2025, through the I14Y interoperability platform and the KUBB coding tool.